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We’ll take a look at how much SMS and email marketing cost and how they perform in comparison to each other. We’ll also discuss when you can use these channels to maximise your digital marketing campaign ROIs.

We’re taking a closer look at SMS marketing, and seeing why it may just be the approach your bottom line has been waiting for.

29% of well written marketing text messages convert. You want to know how to write SMS for marketing? Get into action with these powerful dos and don’ts.

Restaurant loyalty program strategies and ideas that ensure a win-win solution for both businesses and customers.

If you’re going through a tough time, or simply have had a bit of a rubbish shift, there’s one thing that’s guaranteed to sort you out and put a wide smile on your face - particularly if you work in hospitality.

Running a successful restaurant has never really been a walk in the park at the best of times. As always, it comes down to your restaurant’s profitability. It’s why learning how to calculate your restaurant margins is such an important part of running this kind of business. Your goal is to make a profit. And it all starts here.

Do you think SMS marketing is old-school? Then you’re wrong. In fact, it is actually one of the most effective marketing strategies in 2022. In this guide, we give you 9 tips on how to use SMS marketing effectively and guide you in the right direction to connect with your customers and boost your revenue.

A comprehensive guide to text message marketing for small businesses to drive brand awareness, sales, and customer loyalty.

To boost your marketing efforts, are you going to outsource your marketing efforts to an agency, or are you going to hire an in-house marketer or team of marketers? As we work through the pros and cons of both options, we will mostly leave out cost analysis. The reason for that is that cost varies greatly for both in-house options and outsourcing options.

Knowing how to balance the cash drawer, how much cash should be in your float, and addressing cash flow discrepancies is a fundamental part of your job as a business owner so let's take a step-by-step look at how to balance your cash drawer, as well as some top tips on good cash drawer practices and basic cash control.

Are you itching to break into the restaurant industry? Here are our top tips on how to open a restaurant from scratch.

As phone ownership grows, it is only natural that marketing channels adapt to reflect this but to implement a truly successful campaign, you first need to ensure you are sending SMS marketing under GDPR compliantly.