One of the best ways to create brand awareness and hook in new customers is with Google. Everyone uses this powerful search engine for everything these days. From picking out a lunch spot to booking their next vacation, it all happens online. It’s no wonder that many small businesses feel frustrated when they don’t see their business come up on searches. “Why isn’t my business showing up on Google?”
Some of the most common reasons why you’re business isn’t populating on google are:
- You haven’t made a Google Business profile (formerly “Google My Business”).
- You haven’t connected your business with Google Maps. A lack of location authority can hurt your business pretty badly. Customers can find your business by following the GPS.
- Google hasn’t verified your business. Once verification is complete, it helps Google list your business on local search, which helps clients find your website.
- You selected the wrong category for your business.
- You have not registered your website with Google
- Your company’s information might not be search engine optimized. This makes it difficult for Google to accurately display your business in search results.
- You have too many negative reviews or low ratings, causing Google to deprioritize your business
Did any of these reasons ring a bell for you? Or do you think you’ve checked all these boxes and you’re still not showing up? Don’t worry.
This article is the ultimate guide to getting your business on Google. Keep reading for quick solves to get you back on track!
How Does Google Index Your Website?
Before trying to understand why isn’t my business showing up on Google, it is better to learn how indexing works.
The Google algorithm uses web crawlers to explore the web. This engine indexes a website and automatically follows all the links provided on it. It keeps track of your several activities by scraping various data. Google uses various algorithms to take into account thousands of factors like usability, backlinks, and keywords.
Google algorithms are constantly updating, and it is important to keep up with these changes. By keeping up with the latest trends, you can help your website rank higher in search results.
Why Isn’t My Business Showing Up on Google Search?
You have to put in a lot of effort and time to make your business’s presence felt online. But no matter what you do, your efforts go in vain. You can’t see your business listed on Google, and your customers can’t find you. According to a study, 70% of people will do business with you if they discover your company profile online.
If you are asking yourself, “why isn’t my business showing up on Google Search,” you must make use of SEO. SEO is an essential engine that helps drive traffic to your website and your business location. Even if the traffic is good, you have to make sure that you meet the expectations of your searches.
SEO is a broad topic, and there are different kinds of SEO that are beneficial to your business. You need to do your best to cover all of these subcategories. This will help you optimize your website so that it ranks well when searched for. You will rank high on Google, which improves your brand’s reputation; this is the power of a search engine.
Optimizing your business is a crucial step. The process is complex and takes a lot of time to keep your website listed at the top. Also, it is a never-ending process. Every day, businesses are listing themselves with Google, both physically and online.
Here are the SEO points that you should cover. Otherwise, you will be repeatedly asking yourself, “Why isn’t my business showing up on Google?”
Why Isn’t My Business Showing Up on Google? - Create a Google My Business Profile
Create a Google account and sign in. Make a business profile that will help you appear in Google searches. Google will take a few days to verify your business profile. Google Business Profile is a free tool that enables you to make your presence known online by listing your business.
You must mention the services you are offering, your hours, and tell customers where and how to visit your business. We recommend keeping your profile updated, such as with any changes in your business information or location. Maintaining your business profile helps create trust and credibility by ensuring your customers have up-to-date information about your business.
“Why isn’t my business showing up on Google?” Before asking this question, see if there is a Google My Business Profile.
Why Isn’t My Business Showing Up on Google? - Register Your Website With Google Search Console
The Google Search Console is yet another free service that Google offers. It is a web-based tool that helps you maintain and monitor your website in Google Search. It helps keep track of your business and manage your website’s performance. Both technically and content-wise, it offers features and information to help you improve your SEO experience.
Google Search Engine allows you to submit your sitemap and shows any warnings or errors with your website. It ensures proper crawling, ranking, and mobile browsing for your customers. It helps you maintain your rank in the listing.
Optimize Your Website
Why isn’t my business showing up on Google after creating a business listing and registering my site on Google search? If you’re not tech savvy, you might be wondering this because you haven’t thought about SEO. SEO is Search Engine Optimization, aka, making your listing Google-friendly.
To begin, you have to make your website engaging. There are various free website builder tools you can use that will help optimize your website. WordPress and Wix are a couple of examples.
After choosing a website builder, select a nice template. See what optimization services the template offers by reading the information that the developer has posted. Your website’s colors should be pleasing to the eye and blend nicely.
Make your customers aware of your business by reaching out to them. This is possible with the help of a newsletter blast.
Make sure the user finds what they are looking for instead of irrelevant information. This involves posting relevant information that is clear and credible. It should be easy for people to use and understand so that they can find the information they need.
Your website should load within seconds. Also, make sure your website is mobile-friendly, as mobile use is on the rise. Having a user-friendly website is very important. The customer should access your website from any device. If your website can’t capture the attention of your viewers, they are most likely to navigate to another site.
Remember to focus on low-competition keywords as well. A keyword code or phrase is a query that a user types into a search result. If their query matches your keywords, it will help the crawler find what the user is looking for. This will help in domain authority.
Do social media profiles have anything to do with the “why isn’t my business showing up on Google” question? Yes, because it’s linked with domain authority.
Creating social media profiles for your business is essential in today’s digital age. Apart from searching on Google, many customers will look for you on popular social media channels like Instagram and Facebook. By having a presence on platforms such as Facebook, Instagram, and Twitter, you can reach a wider audience. It will also give you an opportunity to engage with your customers on a more personal level.
Remember, the competition between businesses is fierce. Instead of only focusing on your website and writing long and tedious content, you can use videos and illustrations. Visual content is a very useful method to attract customers and promote your business. Make your visuals eye-catching with beautiful fonts and images that help convey the authenticity of your business. Post them on social media channels, create short reels on Instagram, share stories, etc.
Why Isn’t My Business Showing Up on Google? - Your Google Business Has Bad Reviews
Do bad reviews have anything to do with why isn’t my business showing up on Google? Yes it does. Reviews that people write online have a great impact on a business’s credibility. Encourage happy customers to write positive reviews about your business and the services you provide for them.
Positive reviews help the flow of online traffic towards your website as they serve as proof of a good business.
Professionally and promptly deal with negative reviews. Offer an apology for not satisfying them and assure them of a better experience next time.
To combat negative reviews, many owners remove their business from Google. They believe by performing this step, potential customers will not see their bad reviews. However, the problem is, they won’t see your business at all. If you’re wondering, “why isn’t my business showing up on Google?”, ask yourself, did you delete your Google Business Profile?
Your Website Doesn’t Have Quality Backlinks
A backlink is a source that redirects you from one website to another. What this does is create domain authority. To rank your business on Google, you need to have quality backlinks. This means any backlinks to your website should be relevant to your business.
Backlinks to your webinars, business profile, acknowldgements, or reviews help your website and Google Business Profile rank higher. It makes your business reliable and trustworthy, which helps in bringing more traffic to your website.
Your backlink ranking should be greater than fifty percent. Links from high-domain websites are significant to a website, making it trustworthy to the viewer.
Why Isn’t My Business Showing Up on Google? - Post New Content Frequently
By posting new content you are engaging with your customer in an indirect manner. Always update your website at least twice a week. Post new content frequently using popular social media platforms like Facebook, TikTok, Instagram, and more.
Why Isn’t My Business Showing Up on Google? - Ensure Your Business Follows Google Guidelines
Google has a very strict policy when it comes to setting up a business profile. Unfortunately, many businesses ignore the terms and conditions and then ask, “why isn’t my business showing up on Google?”. By not following the guidelines, many companies are unaware of how they should create a Google business listing.
Businesses that do not adhere to the guidelines may face consequences such as having their listing suspended or removed. It is crucial for businesses to familiarize themselves with Google’s guidelines. If their profile doesn’t meet the requirements, they can’t maintain a strong online presence and visibility in Google search results.
Make Sure Your Website Is Indexed
You need to allow search engines to index your website. If you set the Index Function to “disallow”, search bots won’t crawl your website. If they won’t crawl it, that means your website will not show up in search engine results pages (SERPs).
There are two ways to ensure that indexing is on:
- Check if your website’s robots.txt file contains the following statement: “Disallow: /”. This means that you have prevented Google and other search engines from crawling and indexing your site. You must delete this line of code from the file.
- Check your website’s admin area to see if there is an option to enable or disable search engine indexing. If there is an option, make sure to enable indexing.
Hire a developer and ask them why isn’t my business showing up on Google. The first thing the developer will do is check if Google can index your site.
Why Isn’t My Business Showing Up on Google Maps?
If you have published your business on Google Maps and it is not appearing, there could be several reasons why.
- The search the customer entered is not relevant to your business.
- Your business is not showing because of its distance from your local market. This means your address is incorrect.
- Your business is not yet well known and lacks authority.
- Your business category is incorrect, or you haven’t specified it, which affects its visibility on Google Maps.
- You are sharing your premises with another business. This can cause confusion for Google Maps and may result in your business not showing up accurately.
- Google Maps needs some time to update any address changes.
- Your business failed to get any reviews, and Google Maps prioritizes businesses with reviews.
- Your account has not been verified or has been suspended.
Whenever you ask yourself, “Why isn’t my business showing up on Google Maps?” look at the details submitted. The mistake is usually in the business listing.
Getting a Business Listing on Google
The ability for potential customers to find and recognize your business is why a Google Business Profile is crucial. Having a Google Business Profile increases your online visibility and credibility. It provides important information such as your business address, phone number, website, and customer reviews.
This helps customers find and contact you easily, and it also improves your chances of appearing in local search results. All of this attracts more foot traffic to your physical location or website. On top of that, a Google Business Profile allows you to engage with customers by responding to reviews.
Why isn’t my business showing up on Google is a question you should not be asking anymore. If you still don’t feel confident in how it works and are getting frustrated, don’t remove your business from Google.
Instead, ask Beambox for help. Beambox’s all-in-one marketing platform is a great tool for getting your business on the first page of Google. They will market your business and collect valuable customer information that will help you in increasing your customer satisfaction level. So, start your free trial today.
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