Businesses have practices and procedures when they track and analyze WiFi marketing data and trends. But how a set of procedures and tools can help you achieve better results?
The main reason is that having these measurements in place can help you understand the impact of marketing efforts. Moreover, you can understand what your customer like and redirect your effort to create better products and services.
Data comes from multiple sources when it comes to tracking and analyzing with a WiFi marketing solution. For example, you can get information on what websites your users visit, how they use social media, your marketing results, and more.
Therefore, setting up a data collection and analysis system is fundamental. In fact, with such a system, you can make better decisions and measure your results with accurate data, not intuition.
Let’s explore how to track and analyze WiFi marketing. We’ll go over how tracking works, how to use insights, and what software can help you get the most out of it. But first, let’s go over what WiFi analytics is. Here are the tools to use and what you should track in your business to improve your results.
What Is WiFi Analytics?
If you are wondering what WiFi analytics is, the answer is simple. It is the procedure of analyzing data coming from your customers when they are using your WiFi.
This analysis is essential for local businesses because they can learn more about their customers and improve their marketing results.
If you offer free WiFi, you can gather data about your customers from their online behavior. You can learn more about them and their preferences. However, you need to implement a system and use the right tools. Moreover, you must ensure that your activities comply with privacy laws and regulations.
Wifi analytics tools are essential for any local business. By logging customer data, companies can gain invaluable insights into consumer behavior and implement strategies to increase customer loyalty and brand recognition.
These data are the most precious for local businesses because they come directly from customers who connect to their Wi-Fi networks.
With these data, companies can gain insight into customer behavior and identify opportunities for improvement. Moreover, data can shape new marketing campaigns and target specific customers with personalized messages.
There are many WiFi analytics tools on the market, with many of them specializing in particular types of analyses. However, for most businesses, it is better to use a software that can run multiple types of analysis and provide a broad range of insights.
Therefore you should use a WiFi marketing software. One that can gather data from various sources and help you run different types of analysis and campaigns.
Why Use a WiFi Marketing Software When You Track and Analyze WiFi Marketing?
You need WiFi marketing software to track and analyze WiFi marketing data.
These types of software simplify your life by providing all the tools, dashboards, and metrics to gather and analyze data efficiently.
WiFi marketing software automates the process of collecting, storing, and analyzing customer behavior and interactions data. Moreover, they also include features to automate marketing initiatives and manage your online reputation.
Regarding tracking and analysis, some of the most relevant functions are
- Behavior analysis: How your customers browse the internet.
- Segmentation and targeting: Creating different groups (segments) of customers to target with tailored messages.
- Reporting and visualization: generating simplified reports to help you interpret the results.
- Demographic insights: Gather data on who your customers are.
- Marketing analytics: analyzing the performance of marketing campaigns.
Overall, Wifi marketing software takes the hard work off your shoulder by automating data collection and analysis. Therefore, they can save you time and effort, allowing you to focus on other parts of your business.
However, there are many WiFi marketing software out there. How can you find the best one for your business?
Choosing a WiFi Marketing Software for Your Business
Choosing the right WiFi marketing software for your business can be a daunting task.
With dozens of different platforms, it can take time to pick one that suits your needs and budget. As a rule of thumb, the key factors to consider are price, features, scalability, and how well the software meets your overall business needs.
Depending on your business type, you might find a specific feature more relevant than others. However, the number of features defines the price. Consider also that you might only need some of the features in a standard plan. Therefore, finding a company that offers different types of subscriptions is necessary.
Consider also hidden costs and the possibility of using your hardware. While some Guest WiFi management software may offer low-cost upfront options, hidden fees may add up.
All in all, it’s essential to evaluate these options carefully to get the most value for your money.
Track and Analyze WiFi Marketing: How Does It Work?
Before analyzing your customer behavior, you need to collect data. Collecting data is a crucial component of tracking and analyzing WiFi marketing.
The tracking is straightforward, and if you use the right social WiFi marketing solution, you won’t notice what is happening. Simply put, when users connect to your WiFi network, the software will collect all the valuable data. For example:
- Connection data: Date and time, duration of the connection, bandwidth usage, etc.
- Behavioral data: websites visited, apps used, types of content that are being accessed
- On-page behavior: How the users behave on a specific page such as your splash page
- Device information: Type of device used, operating system and version, device’s identifier, etc.
These data types benefit local businesses such as retail stores, restaurants, pubs, gyms, and malls. However, it is important to notice that you might not be interested in some data types. It all depends on your needs, what information you need, and your marketing strategy. Therefore, what should you track?
Should Local Businesses Track and Analyze WiFi Marketing Data?
Your business results can change when you track and analyze WiFi marketing data. You will get actionable insights into what your customers like the most. Moreover, you will acquire the necessary knowledge to improve the results of your marketing initiatives.
Generally speaking, local businesses might be interested in collecting information on
- Customer demographics
- Foot traffic
- Customer feedback
- Online behavior
- Marketing results
For example, if you run an email marketing campaign for your restaurant, you want to know how many people open your email.
Likewise, if you run a coffee, you want to understand what type of customers visit your venues to create the perfect environment for them.
When you have this data, you can effectively understand your results and see what is working and what is not. However, it is essential to note that WiFi tracking tools are subject to laws and regulations. Therefore it is crucial to behave within the law.
Track and Analyze WiFi Marketing: Is It Legal?
WiFi marketing tracking and analysis must be compliant with privacy laws and regulations.
To track users in a compliant way, you need to obtain their consent and provide clear information about the data collected. You also want to provide information on how data will be stored and used.
You might need to respect different regulations depending on your business location. For example, if you are in the EU, you must comply with the General Data Protection Regulation (GDPR).
However, most regulations require you to inform your customers plainly and to ensure that the data is stored securely. Additionally, you need to ensure that any data collected is relevant and necessary for the purpose for which it is being collected.
WiFi marketing software can help you comply with regulations. Moreover, online tools like Iubenda or Termly can help you generate terms and conditions that suit your needs.
Track and Analyze WiFi Marketing: How to Analyze the Data
When you track and analyze WiFi marketing data, you need clear interfaces and dashboards.
By analyzing data, you can understand how your marketing initiatives influence your results and make data-driven decisions to improve them.
Social WiFi hotspot solutions provide business owners with various dashboards and simplified reports to analyze the data. Moreover, dashboards are often customizable, so you can personalize them according to your needs.
As a business owner, the insights you need will help you to
- Understand your customers
- Evaluate your marketing results
- Identify popular products or services
- Improve the customer experience
- Identify drivers of profits
In general, a dashboard will provide you with simplified information. It shows you who your customers are, their online behavior, and what they like. However, you can tweak it to gather the understanding you need the most.
Use data analysis to evaluate the performance of a specific marketing initiative. This will help you measure what is working and what is not. For example, you might measure open rate, conversion rate, ROI, and more.
When these data are in your hands, you can eliminate the guesses from your initiatives.
Track and Analyze WiFi Marketing: How to Use the Insights
Businesses track and analyze WiFi marketing data to earn insights that will then be used to improve business results. A smart way to use these insights is to look for confirmation that your initiatives are working. Moreover, you should use the insights to answer key questions about your business and customers, such as:
- Do I know my customers’ needs?
- How are my communications performing?
- Am I offering my customers what they desire?
- What are my most popular products?
- How can I improve the customer experience?
- What is bringing money to the table?
- What is wasting resources?
If you ask yourself the right questions, you can unleash the power of data to improve your business. Therefore, knowing your Key Performance Indicators (KPIs) is important. Once you know them, you can use your WiFi marketing software solution to track and measure the data you need.
Then will be up to you to transform insights into actions that boost your results.
5C Marketing Analysis Example
5C marketing analysis is an interesting tool for businesses because it helps to identify the challenges of a competitive environment. This analysis considers five factors that affect a business: Company, Customers, Competitors, Collaborators, and Context.
By analyzing each component individually, you can understand how it affects your results, what areas need your attention, and where your competitive advantages are. Moreover, this analysis can be tweaked to assess the performance of a specific business area.
A 5C marketing analysis example could involve analyzing the customer base of a particular product or service to determine its ideal customer profile. A business owner can use the results to craft messaging that resonates and persuades those customers. As a result, marketing initiatives will be more effective and capable of driving sales.
Another 5C marketing analysis example would be to use the model to analyze competitor strategies and put everything in perspective. With the results, you can think of ways to differentiate your offer and stand out from the crowd.
Ways to Track and Analyze WiFi Marketing Data and Trends
Let’s make some examples so you can visualize all the information provided so far.
The first way to track and analyze WiFi marketing data is to use a social WiFi hotspot. Gather data on all your customers and segment them into different clusters.
If your analysis shows that your venue is visited mostly by millennials and families, you can craft specific events for them. For example, you might decide to create a special offer to attract more families during the day. In addition, you can organize a live event to attract millennials during the evening.
Another way to track and analyze WiFi marketing data is to verify how your marketing campaigns are performing. Imagine that you are sending emails to promote your restaurant, and you discover that emails that involve special offers have the highest open rate. At that point, you might decide to create recurring special offers for your customers to drive repeat business.
Moreover, you can create loyalty programs targeting specific segments of your customer base.
Track and Analyze WiFi Marketing: Conclusions
Business results can be heavily affected when you track and analyze WiFi marketing data. As management guru Peter Drucker said, “if you can’t measure it, you can improve it.” In other words, when you can measure the result of your initiative, you can keep what is working and abandon what is wasting resources.
If you apply this concept to your business, you’ll be able to improve your business results and grow your margin. However, it is important to find the right tools for the job.
If you are already providing free WiFi to your guest, you can use Beambox to learn about your customers and automate marketing tasks.
Beambox is a flexible WiFi marketing solution that can suit businesses of all sizes. Beambox provides essential tools to grow your audience online, gather insights about your customers and improve your results.
Moreover, it integrates with most WiFi systems with no hidden costs. Do you want to try it? Start your free trial today.
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