WooCommerce email marketing comprehends a set of tools and built-in features that make this marketing initiative simple to run and manage.
This article explores email for WooCommerce in detail, explaining its benefits and providing tips for getting things right. Let’s get started!
What Is WooCommerce Email Marketing?
WooCommerce email marketing involves using the email tools available within the platform to promote your WooCommerce store. It is a WordPress plugin that allows you to create a store rather than a typical website. For people already using WordPress, it is an alternative to Shopify or BigCommerce.
This eCommerce email platform also has some basic email functionality since online store owners need to update customers regarding orders. You can use this functionality to automate email campaigns like new accounts, invoice details, processing orders, and updated orders.
Failed orders, password resets, completed, refunded, or canceled orders, and customer notes are also part of the default campaigns available.
However, these are just transactional campaigns that allow you to manage things once the customer has placed the order. On top of that, you also need tools to promote and market your store. You’ll have to use WooCommerce plugins instead of relying on the basic email functionality.
Once you do that, you can also send lifecycle and promotional emails. For example, if a customer is inactive for a long time, you can politely nudge them with an email. Promote your store with an exclusive discount, and you’ll have won the customer back.
Alternatively, you can upsell or cross-sell your products by sending recommendations based on customer preferences, behavior, and purchase history.
Benefits of Email Marketing for WooCommerce
No matter how good your WooCommerce store looks, you must promote it. You must convince customers to choose your store over others selling the same products. Also, keep them engaged so that they keep returning to your store.
Such convincing requires you to send personalized messages that make customers feel part of your brand. Social media ads and generic marketing strategies can never achieve the level of personalization that email marketing can.
You can build stronger connections with your customers with emails containing personalized recommendations and tailored offers. For example, a skincare brand can promote massage oils after a customer buys a face massager. Since they already have a massager, they’ll be more likely to buy the related products.
You could create an exclusive bundle for the customer, such as three face oils for the price of two. Such email marketing campaigns lead to increased engagement and conversions.
Moreover, engaged customers are more likely to return for repeat purchases and become loyal. Customer loyalty is something you can’t do without. These customers praise your products and business in front of others, encouraging them to try your products.
As a result, you can get repeat buyers and new customers. Besides, you won’t have to spend as much money as other channels demand.
Additionally, WooCommerce email marketing plugins usually let you see detailed reports on your campaigns’ performance. You can also create heartfelt, personalized feedback requests to ask customers for suggestions.
Of course, you can do both of these things with other marketing channels as well. However, email lets you make things more personal and get more responses. Using this data, you can make data-driven decisions and initiate improvements for better results.
5 Tips for Launching a WooCommerce Automated Email Campaign
Did you know that automated email campaigns generate 320% more revenue than manual email campaigns? This statistic is a clear sign of how effective email automation can be. Neglecting it when sending WooCommerce emails would be a grave mistake.
However, launching automated campaigns requires a bit of planning. It’s easy to appear robotic if you don’t add a human touch. Then, there are the rules you need to follow. So, let’s look at five tips for launching a WooCommerce automated email campaign to help you.
The whole idea of email automation software relies on tools. To send automatic emails, you need to be able to set action-based or time-based triggers.
For example, you can send an automated reminder email whenever a customer abandons a cart. Doing so will make your small business email marketing more effective and less time-consuming.
So, choose a good WooCommerce email marketing plugin or tool before doing anything else. Do some research and find one that aligns with your goals and needs. Some good examples include Omnisend, Klaviyo, and HubSpot.
2. Use Ethical Ways To Build and Segment Your Email List
While a tool lets you send automatic emails, you still need a contact list to send those emails to. It is tempting to buy a ready-made email list. However, it won’t do you any good in the long run.
Businesses offering such lists might have collected those emails without gaining proper consent. Most of the time, the email addresses in those lists are non-existent or closed. Sending emails to such addresses means wasting time and money, not to mention the blow your email deliverability will face.
So, use ethical methods to build your email lists and obtain proper consent to send emails. Use double opt-in to ensure the recipient has real interest.
Adding pop-up forms to websites, running social media campaigns, and offering exclusive discounts can help you achieve this.
3. Pay Attention to Subject Lines, Copy, and Calls-To-Action (CTA)
Until now, we’ve focused on things outside the actual email content. However, you also have to pay attention to what’s inside. No matter how many interested people your list has, you must persuade them to buy from you.
So, start by crafting attention-grabbing and honest subject lines. The recipient should want to open the email as soon as they read the subject line. This will also increase your email open rates.
Once they’re inside the email, you must persuade them with your copy. Instead of listing your product’s features, focus on how it will make your customer’s life easier. Tell them why they need your product by focusing on its benefits for them.
Next, end the email with a clear and actionable call to action (CTA). You need to tell the reader how to proceed after reading your email. Something as simple as “Buy Now” works wonders.
However, engaging and beautiful emails bring more results than boring ones. So, design eye-catching emails with white spaces and proper formatting that makes people want to read the content.
4. Provide Value With Personalization
Persuading people to take your WooCommerce store seriously relies on building meaningful connections. Generic emails can never build this connection and might even come across as careless or lacking genuine effort.
Therefore, personalize your emails by adding the recipient’s first name or distinguishing information. This could be the time they have remained your customer or personalized recommendations.
Moreover, you must provide value through your email. Otherwise, customers will rarely interact. You must give them a reason to engage. So, include freebies, exclusive content, guides, discounts, and industry insights to keep them interested and returning for more.
5. Comply With Guidelines
Your messages might not reach the recipient’s inbox even if you have an email list. While that might be shocking, there’s a valid reason for this.
Every government has specific guidelines businesses need to follow when emailing their customers. Failure to comply with these guidelines leads to emails piling up in spam folders. You might even have to face legal consequences if you’re not careful.
In the US, all businesses need to follow the CAN-SPAM Act. Giving sender info, letting people opt out, avoiding spammy words, and using accurate subject lines are some of its requirements. Similarly, GDPR guidelines are for businesses in Europe.
However, make sure to contact a legal professional to check if you also have any local email laws.
Frequently Asked Questions About Email Marketing WooCommerce
You have learned what email marketing for WooCommerce is and how it helps your online store. Now, let’s take things one step further and answer some frequently asked questions about this topic.
How can I integrate email marketing with WooCommerce?
You can integrate email marketing with WooCommerce using plugins like Mailchimp, Klaviyo, or MailPoet. It’s the first step to automatically sending personalized emails based on your customer’s shopping habits.
By doing so, you can stay connected with them and encourage repeat business. Focusing on strategy and running your store becomes easier while your emails work in the background.
What type of automated campaigns can I send with WooCommerce email marketing plugins?
You can send automated transactional, promotional, and lifecycle campaigns with WooCommerce email marketing plugins.
These automated campaigns help you reach your customers at critical moments in their journey. It’s as if you’re guiding them without actually being there. As a result, customers are more likely to engage and make purchases.
Yes, you can track the performance of your WooCommerce email campaigns. Most plugins that help you send and automate emails also have tracking capabilities.
Using these plugins, you can measure key metrics like open rates, conversion rates, and click-through rates. These numbers help you learn what’s working and pinpoint areas that need improvement.
Get More Sales by Combining WooCommerce With Email Marketing
The best way to launch WooCommerce email marketing is by investing in plugins like Mailchimp, ActiveCampaign, and Omnisend. While sending basic transactional emails is possible with WooCommerce’s built-in email features, it’s not enough for all your email needs.
As an online store owner, you must promote your products and engage customers throughout their lifecycle.
If your e-commerce is tied to a physical store, try out Beambox. It is an all-in-one WiFi marketing platform that helps you gather data and run marketing campaigns to grow your business.
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