Are you wondering what is a QR code used for?
From online payments to collecting feedback, you can use these nifty squares for various purposes.
However, some are more useful than others. That’s why it’s so important to research all the use cases and choose only the ones you need. Otherwise, you might end up wasting time, effort, and money.
That’s why we’ve created this guide, starting with definitions and continuing to the history, pros and cons, and use cases. Let’s start!
What Is a QR Code in Business?
A QR code in business is a two-dimensional barcode that people can scan with digital devices like smartphones and tablets. They store information in a grid of white and black squares. QR code is short for quick-response code, and companies can use it in multiple ways.
In the 1960s, developers created point-of-sale (POS) systems to register items through barcodes. However, these could only store 20 alphanumeric characters of information. That’s when Denso Wave created QR codes to store more information.
Soon, companies began realizing their versatility and how to use them in business. Many businesses started using them in production, product traceability, shipping, and transactions.
However, these codes are different from Aztec codes. People who don’t know the technical details might say they’re the same at first look.
After all, both are black-and-white squares with many dots. So, how do they differ? QR codes offer more data and are easier to scan since any smartphone can scan them. On the other hand, Aztec codes save space with fine-tuned error correction but require specific scanners.
There are numerous benefits to using a QR code in business, which we’ll discuss later. For now, let’s see how these codes work.
Like a traditional barcode, the data you need to store in the QR code first turns into binary codes. This might be a landing page, a blog, Google reviews (or other review sites), or anything else you want.
When you use QR code generators to create these codes, the software arranges the data, creating a unique pattern. This pattern includes seven elements: quiet zone, hinder pattern, alignment pattern, timing pattern, version information, and data cells. Once a smartphone scans them, they turn into human-readable content.
QR Code Benefits and Disadvantages
Now that you know what QR codes are and how they work, let’s learn about their pros and cons. Starting with QR code benefits, QR codes drive the best engagement. Since they’re easy to use and people are familiar with them, they don’t hesitate when scanning these codes.
As a result, you can provide a better customer experience, which always works in your favor. Another aspect that makes them so good is their ability to work on multiple mediums. You can display them on physical surfaces and even digital materials.
However, despite numerous uses, QR codes don’t come without disadvantages. For starters, they’re not secure since anyone can scan them. That’s why you shouldn’t store confidential data in QR codes.
Moreover, hackers can use them for phishing if you don’t use proper encryption.
What Is a QR Code Used For: 3 Use Cases That Are Creative Yet Effective
Did you know that people create eight QR codes within a single minute? From individuals to companies, people are readily using these small squares to their advantage. Not following in their footsteps would be a mistake if you want to make your life easier.
However, what do they do with these QR codes? If you’re new to this area, you might not know how people use them. So, here’s the answer to “What is a QR code used for?”
1. Customer Feedback
While getting customer feedback is crucial, customers may be skeptical and hesitant. This is especially true if you keep the process lengthy and hectic.
One way to cater to this is by using QR codes for getting customer feedback. All they have to do is use their mobile devices to scan the code, and they’ll reach the review page.
You can place these codes on product packaging next to the standard barcode to get feedback on the particular product. Similarly, you can add these QR codes to order confirmation emails, or restaurants can add them to each table. Some businesses even display signages around their venues to announce they accept reviews on websites like Yelp, TripAdvisor, etc.
This QR code use case helps you learn how your business performs. Using this information, you can make the appropriate changes, increasing your sales.
2. Discount Coupons
Offering constant discounts might seem like a bad idea for your profits. But when you look at things with an open mind, you’ll see discounts bringing more returns in the long run.
People have changed the way they shop. Inflation has forced them to weigh their options more closely and consider saving. When they can save more with a business, they’re more likely to keep returning.
If you use the right techniques like upselling, cross-selling, and loyalty programs, these discounts turn into the best decisions.
QR codes allow you to provide redeemable discounts to customers through coupons. Since you’ll give these coupons to loyal customers, you won’t even have to miss out on a lot of revenue.
Contactless payment is probably the most common and well-known use case of QR codes, regardless of the business type.
Since the pandemic restricted physical payments, contactless ones have stuck around due to their ease and convenience. Businesses can display these codes at appropriate places like checkout counters, product packaging, etc.
When customers use their smartphones to scan the code, their online payment app fills in the business’s information.
Not having to enter manual data makes the process less hectic for customers and enhances their experience. However, some people might have security concerns. So, use QR code websites that offer robust security.
Using QR Code in Marketing To Increase Website Traffic
QR codes and website traffic might seem unrelated. But if you know how to use QR codes in marketing, increasing website traffic will become quite easy. Here’s how.
Start by adding QR codes to your print ads. For example, if you’re introducing your business, add a QR code to redirect customers to your landing page.
Or, if you’re promoting a new product, take customers to that product’s page for more information or order placement.
Secondly, you can display QR codes on storefronts, product shelves, or at the checkout counter. This way, you’ll be able to bridge the gap between your business’s online and offline aspects.
Why Use QR Codes in Restaurants?
QR codes in restaurants promote a more convenient and smooth customer experience that provides many benefits for such businesses.
This explains “Why use QR codes in restaurants?”. However, if you want to use this technology, you must know about the most relevant QRcode uses in the industry.
So, firstly, contactless menus have taken away the hassle of going to the counter to order. Customers can easily view the menu and even place an order from their table.
Similarly, customers don’t have to wait for their cheques or physically go to the counter to make payments. They simply have to scan the code, which will redirect them to the payment website. Such payment methods became payments during COVID-19 and, due to their convenience, haven’t left since.
Moreover, free WiFi allows local businesses to attract more customers to their venues. Once the customers are there, they can use tactics like cross-selling and upselling to increase sales and customer loyalty.
Instead of displaying the password or giving it individually, restaurants can use free WiFi QR codes to provide access.
Frequently Asked Questions About QR Codes
Are QR codes free?
Several companies offer free online QR code creation. However, there might be some limitations that prevent you from using this technology to its full potential.
For example, you might not be able to customize the codes or make them dynamic.
What are the common reasons why QR Codes do not work?
There might be different reasons why your QR code isn’t working, such as:
- You’re using the wrong size.
- The code has expired or leads to a broken link.
- Pixelated or blurry code.
- You’ve over-customized the code or used the wrong position.
Are QR Codes only black and white?
No, QR codes aren’t just black and white. You can customize them to add your brand colors.
In fact, this is something you should do if you reinforce your branding and raise awareness.
QR Codes Increase Engagement While Making Your Life Easier
Now you have the answer to the question, “What is a QR code used for?” They might seem insignificant with the availability of other modern technologies. But when used correctly, they promote ease and convenience for your customers, enhancing their experience.
Plus, a visually appealing and branded QR code will attract more customer scans and reinforce brand recognition.
Do you need help generating QR codes? Beambox can generate QR codes and manage your marketing activities. It also offers the best all-in-one WiFi marketing platform to boost your business.
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