Using Segments To Take Control Of Your Marketing Database

Episode #2: How To Use Segments To Grow Your Venue

This episode is part of our course on How To Use WiFi Marketing To Grow Your Venue. We’ve bundled together all of the most important parts of WiFi-powered marketing in a 4-part video course.

In Episode #2 learn how to:

• ✅ Use smart tracking to understand how frequently guests visit your venue
• ✅ Import, export and integrate your data with third-party tools such as MailChimp
• ✅ Create your own custom segments
• ✅ Automatically target guests with emails and SMS messages when they drop into certain segments

Levelling up your WiFi marketing using segments

Letting your guests connect to the internet is just the start of the journey. Collecting customer data will allow you to build customer segments that then can be used with targeted emails or SMS messages.

Collecting customer emails through WiFi marketing is a GDPR compliant way to build your email list. When logging onto the network, customers will have the option to sign up to your updates, as existing customers many will take up the offer, especially as they’re in the process of taking something from you in the form of free WiFi.

At the time, they will likely want to jump straight into their emails or social accounts, which is why getting an email at a later date is an appealing way to stay up-to-date with your business.

WiFi marketing is the first step to creating loyal returning customers, fans, and even micro-influencers for your brand.

Scroll to the top of the page to watch episode 2 now!