QR Code Stickers: How To Make and Use Them Effectively

Marketing 10 minute read 28th August 2024

QR code stickers are a simple yet effective way to reach your marketing and business goals.

This article will show you how to make them and the best applications. You’ll also find tips to create memorable stickers.

Let’s start!

qr code stickers 1

Which Business Should Use Printable QR Code Stickers?

Printable QR code stickers are ideal for businesses that engage directly with customers and frequently update their information or promotions. They are a cost-effective way to achieve business goals.

QR codes connect customers and your digital resources like menus, registration forms, or social media accounts.

By simplifying these interactions, you enhance the customer experience. Businesses that can benefit from using printed code stickers include:

  • Restaurants and bars
  • Fitness businesses
  • Retail stores
  • Event venues
  • Hospitality businesses
  • Healthcare clinics

Producing stickers with a QR code is relatively inexpensive, especially when ordered in bulk. Additionally, you can place them almost anywhere, allowing for flexible use in marketing campaigns.

qr code stickers 2

How To Make Custom QR Code Stickers in 6 Steps

If you want to make custom QR code stickers, there are six steps to follow.

  1. Decide on the content: Decide what information or page you want the QR code to link to. This could be a digital menù, a special offer, a social media page, or an event registration form.
  2. Generate the QR code: Use an online QR code generator to create the code.
  3. Customize the design: Many QR code generators offer customization options, so you can customize the code to reflect your brand or a specific campaign.
  4. Print a test sticker: Print a sample to test the scannability. Make sure the QR code scans easily and leads to the correct link.
  5. Print the stickers: Once you know the test sticker works, print it on scale. If you want to use them outdoors, use a professional printing service like Sticker Buzz. Your codes will have higher quality and durability.
  6. Distribute and place the stickers strategically: Place them where they are easily visible and accessible to your customers. For example, the entrance of your business, on tables, or on the products themselves.

qr code stickers 3

4 Best Applications of QR Codes for Business

As you’ve seen, making QR code stickers is simple, and there are many applications. However, a few applications stand out for the results they bring. Let’s have a look at them:

  1. Digital menu: A QR code linking to a digital menu allows restaurants and cafes to provide up-to-date information. Digital menù also help save money on physical copies and are easy to modify.
  2. Getting reviews: Businesses can use QR stickers to direct customers to local review sites or feedback forms. This makes the process simple and increases the likelihood of getting reviews. Collecting reviews consistently is crucial for improving online reputation and ranking.
  3. Event check-ins: Guests can scan a QR code sticker to register their attendance or access event information. This streamlines the entry process and reduces the need for paper tickets.
  4. Promotional campaigns: Stickers can connect users to promotional materials, streamlining user experience (UX). Use them to link to exclusive offers, contest entries, or special content.

7 Tips to Create and Print QR Code Stickers That Work

As with any marketing initiative, you need to stand out from the crowd to get results. These are seven tips to make stickers that work, and people want to scan:

  1. Choose particular colors: Use vibrant colors that contrast well with the QR code itself. This ensures maximum scannability and visual impact.
  2. Keep the background simple: To avoid interference with scanning, use a simple background for your codes. High contrast between the code and the background, such as black and white, is most effective.
  3. Consider full-color printing: Opt for full-color printing to make your QR code stickers visually appealing. This can help your stickers stand out and encourage more scans.
  4. Apply lamination: Adding gloss lamination to your stickers protects them and enhances their appearance, making the QR code easier to scan.
  5. Be memorable: Create custom stickers that recall your brand, incorporating logos or branding elements for a professional appearance. You can also consider a 3d printed QR code.
  6. Place strategically: To increase interactions, position your QR codes in strategic locations accessible to your target audience.
  7. Include a call to action: Adding a clear QR code call to action increases engagement and results. Use an intriguing CTA that tells users what to do and what they’ll gain from scanning your QR code.

qr code stickers 4

FAQ on QR Code Stickers

When it comes to stickers and QR codes, a few common questions might arise. Let’s answer them.

How do I make QR code stickers?

To make QR code stickers, start by creating the QR code using a reliable online tool. Here, you have to input the URL or data you wish to encode. Once the QR code is ready, test it with multiple devices and print it out.

Also, consider creating QR codes that land on the same resource but with different designs or CTA. This will help you test and discover what works best.

How can I print QR code stickers?

You can print QR code stickers yourself or outsource the activity to a print-ready professional service.

Remember to use materials that suit your sticker’s intended use, such as waterproof or UV-resistant labels for outdoor use. Before printing hundreds of stickers from scratches, always print a prototype. Test it for scannability and aesthetic quality before doing a full print run.

How can I make stickers with QR code?

Making stickers with a QR code involves a few straightforward steps:

  • Generate the code using an online generator by entering the desired link or information.
  • Customize the QR code’s design, ensuring a clear contrast between the code and its background for better scannability.
  • Print the stickers. Use a high-quality printer or order them from a professional printing service.

You can also incorporate the QR code into a sticker that matches your brand’s style using a graphic design tool.

Integrate QR Code Stickers for Your Business and Grow

QR code marketing is an effective tool for reaching your goals. QR code stickers for business amplify the reach of this marketing approach. Stickers help customers to engage easily and effectively with a company. To make the most out of them, print QR code stickers that stand out. Interactions will grow massively.

If you use WiFi and want to scale your marketing initiatives with QR codes and other strategies, try Beambox.

It’s a WiFi marketing platform that can help you automate your marketing campaigns, gather data, and build contact lists.

Beambox can also help you gather more reviews and simplify online reputation management. Start your trial now!

Grow your business and customer loyalty with guest WiFi!

Related posts