It is not a secret. To build an engaged email lists fast and automatically, you need proper email list builder tools.
Unfortunately, though, the market offers an exhaustive list of options. So, how do you choose one that fits your budget while giving you everything you need?
This article will guide you if that’s the question on your mind. Discover everything about email list builder software, including the definition and the best options.
Email list building tools are software applications that help businesses and individuals grow their email subscriber lists. While you can use your website and social channels for this purpose, these tools automate everything for you. They save time and make the process more efficient, so you can focus on the things that matter.
If you’ve never used such tools, you might wonder how they help you. They essentially do the same thing you would be doing manually without these tools. This includes creating opt-in forms, building landing pages, etc., to capture email addresses.
Moreover, business email list builders also segment your lists based on multiple parameters. All you have to do is choose how to group potential customers and leave the rest to the software. This segmentation makes it easy to personalize your email marketing strategy and increase sales.
Apart from that, highly relevant emails increase engagement rates, which in turn increase customer loyalty. So, this is a feature you shouldn’t ignore.
Without list builders, you must use multiple resources to create email-capturing materials.
For example, you’ll need a form builder for pop-up forms and management tools for lead magnet management. You might even have to hire a website developer to build landing pages. Email list builders combine all this to make your work easier.
Email List Builder Features That Make It Perfect for Businesses and Marketers
Now that you know what an email list builder is, let’s move on to its features. You read some of those above. But to make a proper choice, you need to know everything they offer and match the features to your needs. That way, you can focus on your marketing strategy.
- Form creation: This is one of the most basic features of email list builders. You must give customers an input area, which these forms facilitate.
- Integration capabilities: A good list builder seamlessly integrates with your customer relationship management software (CRM) and others. This helps the tool segment your lists.
- List segmentation: List builders usually have segmentation capabilities to continue the previous point. This feature helps them divide your target audience into distinct groups. You can fuel your marketing efforts by creating personalized campaigns for each group.
- A/B testing: List-building tools let you A/B test your campaigns, which is a crucial step in successful beginner email marketing. This feature lets you test different versions of an email marketing campaign. By the end, you’ll have a clear winner, i.e., the campaign most people respond to.
- Analytics and reporting: List building doesn’t end with adding some names to a list. You later have to manage the list as well. For this, you need the proper insights that the list-building tool can provide.
3 Types of Email List Builder Software With Their Pros and Cons
Not all email list builder software is the same. In fact, there are three routes you can take. Each has its own set of pros and cons. So, let’s discuss your options.
Firstly, you can choose dedicated list-building tools. Such tools have a wide range of features that can cater to all your needs. You get everything from opt-in forms to list management in a single software solution.
However, these options are usually too expensive for first-time users, individuals, and small businesses. Besides, their focus is on building email lists, not facilitating email marketing.
If you want to combine the two, choose email marketing software with built-in list-building capabilities. With this option, you can engage leads and convert them into customers. Strategic customer engagement is vital. But remember, in this case, you might only get the basic functionality for building lists.
Lastly, you can use a landing page builder. This is probably the most simple of the three. But only choose this if your focus is on getting leads from landing pages.
Otherwise, you’ll get neither email marketing features nor extensive list-building capabilities.
Choosing the Best Email List Builder for Your Needs
Now that you know your options, you might feel ready to choose the best email list builder. However, you’re not quite there yet. Choosing the best tool requires a proper process, which you need to know before proceeding.
This process starts with assessing your own needs. Do you want full-fledged software to build lists, or would a simple email marketing tool be enough? Your budget will also be a factor when choosing software.
Next, look at the tool itself. Judge its functionalities based on the features you learned above. Does it have everything that a good list builder has?
Once you’ve judged the functionalities, move on to the tool’s usage. If you’re technical, you might not have to look deeply into things like error resolution and ease of use.
However, a lack of ease and support might be a deal-breaker for non-technical people. So, if there’s a free trial, try to get your hands on one and try out the software. See if its interface is understandable, and contact the support team to judge their behavior.
Another thing to look for is customization. You must be able to make personalized forms and customize messages.
Lastly, collecting email addresses is a sensitive issue. You must follow email compliance guidelines like the General Data Protection Regulation (GDPR) to ensure you’re not violating anyone’s privacy.
A good list-building tool will help you with this process by gaining explicit consent and removing unsubscribed contacts.
3 Software Options To Build Your Email List the Right Way
Now you know what email list builders are and how to choose one. Equipped with that knowledge, you can judge tools and see which is right for you.
However, you need to know your options for that. So, let’s discuss three of the best options in the market catering to various needs:
- Wisepops: This is a dedicated email list-building tool with features like spin-to-win wheels, embeds, and slide-in boxes. These features make it one of the best options for e-commerce and B2B companies. Even its interface is easy to use with simple drag-and-drop functionalities.
- Klaviyo: A part of the second type, Klaviyo is an email marketing software with list-building capabilities. It lets you build attractive, on-brand forms to capture leads. However, its email marketing capabilities outshine list-building ones.
- Mailchimp: Everyone who has heard of email marketing probably also knows about Mailchimp. This industry leader is everything you’ll need for your email marketing efforts. Its plug-in allows you to create customized forms and landing pages. It even helps you create effective email campaigns with real-time tips.
Frequently Asked Questions About Email List Building
Choosing a tool is never easy, whether for programming or email list-building. So, before wrapping things up, let’s look at some frequently asked questions.
How does an email list builder work?
An email list builder works by providing you with the tools, templates, and capabilities to create email-gathering material.
This includes form builders, compliance and data security tools, landing page builders, and even lead magnet management. Some comprehensive tools even help you send out effective campaigns.
Can you build an email list for free?
Yes, you can build an email for free. However, you’ll have to use multiple free tools to do so. For example, you’ll need a free form builder to create opt-in forms and a free website builder for landing pages.
You’ll also need tools to create lead magnets like videos, articles, samples, and demos. So, while you can build an email list for free, it’s a more extensive, manual, and exhausting process.
Should I buy an email list?
No, you shouldn’t buy an email list. Most people who sell these lists simply gather whatever email addresses they can find. Those contacts might not have a use for your products and services. Even if you send them emails, they’ll ignore them or mark them as spam.
Besides, it’s illegal to email contacts from a bought list. This can put you in legal trouble and sabotage your email marketing efforts.
Make Your Email List Work for You Instead of the Other Way Around
When it comes to email list-building, people often take the shortcut of buying email lists. This is a mistake. Instead, opt for using an email list builder. These tools have all the capabilities you need to build email lists with little time input.
Anyone can benefit from building email lists. However, how you build those lists matters for email deliverability, response, and reputation. As marketing experts, Beambox can help you on your journey to email marketing success.
Our tool makes it easy for businesses to collect contacts through custom captive portals. You can also create emails easily and automate campaigns. Start your free trial today!
