The life of a customer service expert can become quite repetitive and boring at times. For some people, this leads to a lack of motivation that affects their work. However, a list of customer service quotes can bring novelty and inspiration to the entire team.
Industry leaders, experts, and well-known figures have given their two cents on customer service. Any customer support representative can look at these quotes for inspiration.
If you’re unsure where to start, this article will be the perfect guide. Explore 39 quotes in nine customer service categories so you have something for each situation!
Why Is It Important To Look at Great Customer Service Quotes?
Looking at great customer service quotes is the cornerstone of building an exceptional customer-centric culture. Inspirational quotes can uplift morale, reminding customer service teams of the importance of their role in a business’s success.
It’s common for people to become demotivated after a while. But when they know they’re the missing puzzle piece to loyal customers, they can’t help but feel special. They regain their motivation and begin serving customers with renewed passion and purpose.
Moreover, these quotes provide practical advice and insights into effective customer interactions. Industry leaders already have a lot of experience, which they’ve put into these quotes. Representatives can use this experience when they face a problem while dealing with a customer. They can develop creative solutions by building on what the experts believe.
These quotes also foster a positive and supportive team culture. Managers and leaders can use them to evaluate progress and convey goals to the team. They also serve as important pieces in comprehensive training programs.
On that note, remember that sharing these quotes doesn’t remove the need for employee training. However, incorporating these quotes can make the training program more effective.
39 Customer Service Quotes To Inspire Your Team
A massive 88% of consumers make repeat purchases if they get good customer service. The representatives that provide this service do good things for their careers and the entire company. However, chances are high that these representatives follow well-known personalities in customer service to pull this off.
So, now that you know about the role a customer service quote can play, let’s start building a list. Each situation calls for a different type of quote. That’s why we’ve divided 39 customer service quotes into nine categories so you can easily find what you need.
1. Quotes About Good Customer Service
Before jumping to specific situations, let’s look at general customer service quotes. Adding these to your employee training program will help set expectations and goals for good customer service. It will also help you shape your team’s mindset.
As Kevin Stirtz has rightly said, “Providing great customer service is the most natural activity in the world.” That’s the mindset a good customer service representative should have.
Apart from this mindset, customer service has a few principles, including empathy, that representatives must follow. Chaz Van de Motter said, “Customer service is about empathy.”
Tony Hsieh is another person to follow for good customer service. He said, “Customer service shouldn’t just be a department; it should be the entire company.” This quote underscores every employee’s involvement in good customer service.
At the same time, some people find this job quite repetitive and boring. However, that’s what customer service is about, according to Leon Gorman. He said, “Customer service is just a day-in, day-out ongoing, neverending, unremitting, persevering, compassionate type of activity.” So, anyone stepping into this field should be aware of the nature of this job.
2. Best Customer Service Motivational Quotes
The next category concerns customer service motivational quotes, where Sally Gronow’s is the most straightforward. She said, “Good customer service costs less than bad customer service.” If you can grasp this concept, you’ll never want to leave a customer unsatisfied.
You may be wondering how it costs less. Let’s see Kara Parlin’s quote to answer this question. She said, “When you serve the customer better, they always return on your investment.”
Customers want you to understand them and solve their problems quickly. If you can do that, they’ll have an emotional connection with your brand. They’ll be under the impression that you’ll always care about their problems and serve them right. As a result, they’ll become loyal. What’s a greater return on investment than loyal customers?
Motivation is about having a purpose. Jenny McKenzie gives customer service representatives a good purpose with her quote. She said, “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.”
Similarly, Laurie McIntosh brings a humorous touch to motivation by saying, “You are serving a customer, not a life sentence. Learn how to enjoy your work.”
3. Quotes for Customer Satisfaction
Customer service representatives often ask themselves, “Why am I even doing this?” The best answer to this question is customer satisfaction. You dedicate your time and effort to solving customer problems because you want them to return satisfied.
Michael LeBoeuf put this into a single sentence by saying, “A satisfied customer is the best business strategy of all.”
On the other hand, Henry Ford emphasized the importance of customer satisfaction in a different way. He said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
This quote is unconventional because you might not realize it’s about satisfaction at first glance. But think about it. It’s the customer that brings in the money. If your employer doesn’t have that money, they can’t pay your wages. So, the customer pays your wages, provided they’re satisfied with your service.
Similarly, Tom Knighton said, “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” This shows that customer or guest satisfaction is the best way to guarantee repeat business.
Unhappy customers rarely return. They simply leave a bad review and move on to your competitors. Sometimes, they don’t even leave a review or tell you what went wrong.
4. Customer Loyalty Quotes To Keep In Mind
Customer satisfaction and loyalty go hand in hand. You can’t talk about one without talking about the other. After all, satisfied customers almost always become loyal to your brand. On that note, let’s look at some customer service quotes for loyalty.
One of our favorite quotes here is by Heather Williams. She said, “Revolve your world around the customer, and more customers will revolve around you.” With this quote, she emphasizes the importance of having loyal customers. These customers often become brand ambassadors, bringing even more customers to your business.
However, customer loyalty doesn’t come easily. Jeffrey Gitomer emphasized this in his quote, “You don’t earn loyalty in a day. You earn loyalty day by day.” Simply put, businesses need to make daily efforts to gain customer loyalty. More precisely, this responsibility falls on the business’s customer service representatives.
Building on this quote, Robert Half tells customer support representatives how to make these efforts. He said, “When the customer comes first, the customer will last.” This proves that customer service is about putting your customer first in every situation.
5. Quotes That Prepare You for the Competition
As a customer support representative, your employers’ competitors are your competitors. They also have representatives like you, who probably make the same effort to please their customers as you do. Therefore, it’s essential to prepare yourself for the competition.
As Marilyn Suttle rightly said, “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” When a customer complains, they’re preparing you for the competition. They’re forcing you to be better than others and find more success. So, it makes sense to thank the customer for complaints instead of loathing them.
Similarly, Bill Gates says, “Your most unhappy customers are your greatest source of learning.” So, take complaints seriously to make your products and services better. You’ll find yourself beating the competition within no time.
Another quote by Sam Walton emphasizes the importance of retaining customers so they don’t turn to your competitors.
He said, “There is only one boss. The customer. And he can fire everybody in the company, from the chairman down, simply by spending his money somewhere else.” Grasping this concept is your one-way ticket to beating the competition.
Lastly, Doug Warner stays true to his name by “warning” businesses how close their competitors are. Here’s what he has to say about this.
“In the world of Internet customer service, it’s important to remember your competitor is only one mouse click away.”
6. Quotes About Word of Mouth
Earlier, we talked about customer loyalty. Do you know what loyal customers bring? They bring even more customers through word of mouth. Your reputation also serves the same purpose. Both these areas of a business depend highly on its customer service.
As J.C. Penny said, “Courteous treatment will make a customer a walking advertisement.” Similarly, Jim Rohn states, “One customer well taken care of could be more valuable than $10,000 worth of advertising.”
Some might argue that good brand design and marketing can have the same effect. While that might be true for acquiring customers, retaining them requires a strong reputation. It doesn’t matter how much you spend on making your brand look good if your customers aren’t happy.
Ted Rubin underscored this by saying, “A brand is what a business does; reputation is what people remember.” Scott Cook further adds, “A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” These quotes prove the importance of word of mouth in marketing.
7. Customer Support Quotes About Expectations
Sometimes, people forget that exceptional customer support is about meeting customer expectations. Robert Gately says as much in this quote, “People expect good service, but few are willing to give it.”
However, it shouldn’t be this way. Especially as a customer support representative, you should be willing to do everything possible to meet customer expectations. If you need help, remember Richard Branson’s quote.
“The key is to set realistic customer expectations. And then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.”
With that said, meeting customer expectations isn’t always enough. True success comes when you exceed those expectations.
As Larry Page said, “Always deliver more than expected.” Nelson Boswell also had the same idea when he said, “Here is a simple but powerful rule. Always give people more than what they expect to get.”
Marc Benioff takes things one step further by advising businesses to predict and meet customer demands.
“You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” After all, you have the means to understand your customers. Tools like customer relationship management (CRM) help you document everything. This information helps predict customer behavior so you’re ready to meet their expectations.
On the other hand, Donald Porter gives some semblance of empathy from your customers. He says, “Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong.”
8. Quotes for Outstanding Customer Communication
Apart from motivation, you also need advice from industry leaders to talk to your customers and understand them. Many professionals have shared their two cents on how to deal with a customer.
Christopher Voss says, “Body language and tone of voice — not words — are our most powerful assessment tools.” The practical advice here is to focus on body language and tone to judge how dire the situation is.
Good communication is also about listening to your customers. Sometimes, the level of attention is the only parameter that differentiates between good and exceptional customer service. Ross Peret emphasized this by saying, “Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers.”
On a similar note, Peter Drucker says, “The most important thing in communication is hearing what isn’t said.” This says much about reading between the lines instead of focusing on the words.
Similarly, Dale Carnegie gives a golden rule for good communication. He said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”
9. Customer Support Quotes About Building Relationships
Almost all businesses spend countless resources on building meaningful relationships with their customers. Those who don’t often find it hard to sell their products, no matter how good they are. In fact, building solid relationships plays a vital role in exceptional customer service.
Kate Zabriskie rightfully said, “The customer’s perception is your reality.” As mentioned, your branding won’t do much when you don’t treat your customers right.
Many industry leaders have shown the ropes to customer support experts on how to build relationships. For example,
- “Treat the customer like you would want to be treated. Period!” — Brad Schweig
- “Put yourself in their shoes.” — Jesse Harrison
- “Ease your customers’ pain.” — Hazel Edwards
- “If you don’t care, your customer never will.” — Marlene Blaszczyk
Building strong relationships is as much about understanding your customers as proper communication. Rasheed Ogunlaru highlighted this, saying, “Until you understand your customers — deeply and genuinely — you cannot truly serve them.”
Frequently Asked Questions About Customer Service Quotes
After exploring the sayings, let’s answer some frequently asked questions about customer service quotes.
What are customer service quotes?
Customer service quotes are short, inspiring statements about providing excellent customer care. They often come from successful business leaders and industry experts.
However, these can also be lesser-known individuals who deeply understand customer satisfaction.
What are good customer service quotes?
Good customer service quotes are sayings that offer valuable insights, inspiration, and guidance for businesses and customer service experts.
Some examples include:
- “Sales without customer service is like stuffing money into a pocket full of holes.” — David Tooman
- “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” — Mark Perrault
- “Building a good customer experience does not happen by accident. It happens by design.” — Clare Muscutt
Why are quotes about customer service important?
Quotes about customer service are important because they filter complex ideas into memorable and inspiring statements. They motivate individuals to provide good customer service and help businesses train their employees.
Moreover, they provide actionable insights into how successful businesses and industry leaders solve customer problems.
Follow Industry Leaders to Level up Your Customer Service
Now, you have a curated list of customer service quotes to turn to. However, this is a learning process. There will always be something new to learn and new ways to help your customers.
Most importantly, you’ve got to put them in practice.
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