Cold email templates are necessary if you want to find leads for your business. Without them, you will waste a lot of time.
However, creating effective templates is not easy. So, let’s discover seven strategies to help you make your cold emails sound authentic and gain responses.
Does Cold Emailing Work?
Yes, cold emailing does work. Initially, it may seem overwhelming, difficult, and time-consuming, but you just need the right information to get replies.
Cold emails allow you to introduce your product or service to the world and grow your business. You can contact people who know nothing about you and start building connections.
Statistics also highlight the importance of this approach. According to research, cold email is 40 times more impactful than social media.
However, there are exceptions. Cold emailing will only work when you contact the right people and tweak your offer to match individuals. Remember, it’s about sending the right offer rather than contacting hundreds of people every day.
How Can I Personalize a Cold Email Template? 7 Strategies To Get Responses
Your cold email marketing strategy won’t work without personalization. So, when sending a cold email campaign, your first question must be, “How can I personalize a cold email template?”
Remember, people have built entire businesses with the help of cold email marketing campaigns. They might not even have the most extraordinary or unique offer.
However, they dedicate their time to personalizing the message, which sets them apart. So, here is your guide to creating a perfect cold email template with the best personalization tricks.
1. Edit the “From” Line
When you connect with someone, the first thing you say stays with them. It decides whether they will contact you or put your email in the spam box. In this case, they will see the “From” line first.
It serves as the first impression and proves your ability to introduce yourself to the potential prospect.
Therefore, ensure that this line contains your first and last name and your company name. Remember, mentioning your company will make the email look more authentic.
2. Understand Your Recipients
As mentioned, personalizing your cold email templates is what will get you the response you’re hoping for. Therefore, try to understand your potential prospect’s needs and problems. You must know their pain points and suggest solutions for them.
Understanding the problem, addressing it in the email, and offering a solution builds trust between the sender and receiver. In this way, your cold email does not sound much like a general sales pitch. Instead, it becomes impactful as it resonates with the audience.
The email subject line lays the groundwork and describes how well you can address a specific problem. It captures attention and makes your recipients curious about the email content.
Therefore, make compelling subject lines your priority. They can contain the reason for your email, pain point, mutual connection, or even curiosity. But whatever you do, make it resonate with the content and avoid spammy words.
Some examples can be:
- Ready to discuss [pain point]
- Check this out [offer]
- Mind-blowing update about [client’s industry]
4. Offer Value and Prove Your Claims
Another important point while crafting a cold email is sticking to the offer or service you are providing. Beating about the bush or adding irrelevant content makes it difficult for the reader to pay attention.
So, once you know the problem and the solution you can offer, just focus your email around these things. Describe your approach in detail and also mention the results you’ll be able to bring.
While there, back your claims with proof and show previous results you brought for existing clients.
5. Make Sure Your Emails Don’t Sound Robotic
Using artificial intelligence may seem convenient while crafting a cold email, but it doesn’t yield desirable results. After all, why would anyone pay attention to your email if it’s just like any other AI-generated sales trick?
So, add a human element and try to build a connection with the reader. Use your best judgment and always write like you’re talking to a friend.
A spin of subtle humor goes a long way. However, humor here doesn’t mean inappropriate jokes that can make you sound unprofessional or informal.
6. Tailor the Message To Match Your Reader’s Interests
Personalization should be your ultimate goal while writing cold emails. It is the only element that has the highest chance of generating leads. Most people do not get any response because they send the same pre-made template to every potential client.
Instead, you must build upon your research and show the client you understand their needs. Build trust by talking about their specific problems. Moreover, address them by their name and use the most relevant content you have encountered during your research.
7. Include a CTA and P.S. at the End of Your Email
People often rush the closing even after countless hours perfecting the pitch and content. Cold email prospects probably hear from you for the first time in their lives. Therefore, it’s your job to tell them what to do next. You can do this by adding a concise and actionable call-to-action (CTA).
Moreover, adding a P.S. can generate a positive response. So, take this as your chance to make the prospect feel special. Circle back to the subject line or add something personal you found during your research.
How To Write a Cold Email Template
Let’s summarize how to write a cold email template now that the dos and don’ts of cold emailing are clear. You don’t have to be a professional writer to write a good template. All you need is the following four tips to up your game:
- Make versatile templates: Craft handy templates for multiple situations so you can edit them quickly and save time.
- Use placeholder text: With placeholder text, you won’t have to write emails from scratch. You can simply update the existing ones.
- Keep it short and concise: Make sure your template delivers the message in a few sentences. It should be short and clear for a higher response rate.
- Review and change: Write multiple cold email templates for different niches and test them. Use your findings to make the changes and make it a regular habit.
6 Cold Email Templates for Every Outreach Situation
Even when you know how to write an email template for cold emails, you should look at available samples. It’s smart to see what others are writing or what is trending in the industry.
As a result, you can merge your knowledge with others and make your cold emails more versatile. It also helps you see areas of improvement in your templates.
So, let’s explore six cold email templates. They will help you better understand your email marketing mistakes and make your cold emails more impactful.
1. When You Have a Connection to the Company
Sometimes, your cold emails are not that cold because you have a connection somewhere in the chain of command.
Mentioning this connection warms up the conversation, making your email feel more personal and relatable. As a result, the recipients will be more willing to respond. For example, you could write:
“Hi [Recipient’s Name],
I am [Your Name] from [Your Company’s Name,] a friend/relative of [Mutual Connection’s Name.] They mentioned that you may want [Your Product/Service.].
So, I thought I’d reach out directly to introduce myself and see if we can discuss this in detail.
If you’re interested, simply reply to this email, and we can set up a day and time for the meeting. I’m looking forward to connecting with you.
[email signature]”
2. When Trying To Solve an Existing Problem for the Recipient
Problem, Agitate, Solution (PAS) is a three-step formula that almost all copywriters swear by. It’s a great way of offering solutions to a client’s existing problems. Here, you identify the problem, agitate it by mentioning its consequences, and then provide a solution.
Using this formula in your cold emails could mean writing something along the lines of,
“Hi [Recipient’s name],
I recently came across your company website and couldn’t help but notice the lack of blog visitors.
It can be frustrating to put effort into creating articles and still be invisible to the right number of people.
With proven copywriting and SEO tactics, I can help you create engaging articles while ensuring they appear in search results.
Would you like to explore the details of my service to improve your visibility and boost sales?
[email signature]”
This template works because prospects are looking for a solution without hinting their competitors about their company’s weaknesses. So, when they find a breakthrough, they’ll jump to grab the chance.
3. When You Want To Build Authority
Readers want to feel that investing in your product or service won’t be a waste of money. That’s why this authority-building template is the best way to highlight your experience and achievements.
“Hi [Recipient’s name],
We help [target audience] with [pain point], and [product or service] has proven to be the right solution.
With [years] of experience, we have already helped multiple companies like [recent customers] to achieve [results.]
Are you available tomorrow to talk about [mention the most relevant benefit of the product or service?]
[link to schedule meeting]
Thanks for your time,
[email signature]”
This template shows success numbers, which always attract more customers. If a client is sure that working with you is no risk to their revenue, they will definitely call back.
4. When Sending Ideas To Provide Value
Reaching out to someone by providing valuable resources without asking anything in return builds a connection faster than you think. So, use this email template to your advantage.
“Hi, [Recipient’s name],
I happened to see your query about [topic] on [platform]. Fortunately, I know how [the main takeaway from the query] works, and I would love to help you with it.
You can read the details in this [article] by [writer name] and learn about it. I’m available if you need more sources, so don’t hesitate to reach out!
[email signature]”
This template works because you are not charging anything for your help. It simply shows that you’re a professional with vast knowledge. This will build a connection, and the next time this person needs your help, they’ll reach out without hesitation.
5. When You Want To Follow up on a Previous Cold Email
Even If your email response rates are high, some of the prospects may not write back. So, use this follow-up cold call email template to try again.
“Hi [Recipient’s name],
I am reaching out again because I haven’t heard back from you yet. I just wanted to know if my previous email slipped your eye and if you still want the details.
Reply to this email with “Okay” if you’re interested in my offer.
Or you can reply with “Stop” if you don’t want to hear from me again.
Cheers,
[email signature]”
Sending a follow-up email without pushing too much always works. This template pokes the receiver’s mind for a reminder while giving them the right to ignore the email permanently.
AIDA stands for attention, interest, desire, and action. It’s a very popular formula in content marketing. Here, you capture the prospect’s attention, poke interest, make your offer desirable, and compel them to take action.
Prospects are the most likely to react to this model, but only if you do it right. So, let’s see how to do cold emailing templates using the AIDA formula:
“Hi [Recipient’s name],
How would you feel if your [problem] just vanished into thin air?
In just a short period, we have helped [previous client] achieve [results] with our [product or service.]
Additionally, [product or service] has proven itself to be greatly useful for [second benefit.]
I would like to talk to you about how [product or service] can be beneficial for your company as well.
Can we schedule a call for next week?
[email signature]”
The best thing about this template is that it tackles all the aspects of a struggling client’s problem. It sparks curiosity and builds interest by using tangible results.
Cold Emailing Can Land You More Clients Than You Think
Cold emailing is a time-consuming process, without any doubt, but it sure gives results. With the right cold email template, you can master the art of marketing at the lowest cost. If you have worked enough on researching the prospects, you can build trust and bring in sales.
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Frequently Asked Questions About Cold Emailing
If you have more questions about cold emailing, go through these FAQ to get a better understanding.
Why are cold emails important?
Cold emails are important because they help professionals increase their reach to potential clients and generate leads.
Also, cold emails are a very cost-effective way of marketing and reaching out to a large number of people. You can send mass email marketing to people you don’t know and still manage to get a response.
What is a cold email?
A cold email is a personalized message that you send to someone you have no connection with.
These emails aim to start a conversation, introduce your product or service, and boost business. However, they only bring results when you don’t overdo them. So, only send one or two follow-up emails and stop if you don’t get any response.
How do you write a good cold email?
You can write a good email by first researching the prospect’s industry, problems, and interests. Once you know your ideal customer, start by writing a catchy subject line. Then, move on to introduce yourself and your company.
The body of your cold email outreach should contain a precise message about what you are emailing. Lastly, end the email CTA and a P.S.
